Privacy Policy

Chongqing Fenghao Import and Export Co., Ltd. and its affiliates (hereinafter collectively referred to as "betweeneastwest", "WE" and "our") respect your privacy. Please read the following to learn more about our privacy policy (hereinafter referred to as "this policy"). This policy applies to betweeneastwest websites, products and services that display or provide links to this policy.


This policy describes how betweeneastwest handles your personal data, but it may not be able to resolve all possible data processing situations. Betweeneastwest may notify you about the data collection of specific products or services through supplementary policies or notices provided before the collection.


Description of this policy:

1. How we collect and use your personal data

2. Betweeneastwest and similar technologies

3. How do we disclose personal data

4. How to access and control your personal data

5. How do we protect your personal data

6. How do we process children's personal data

7. Third-party providers and their services

8. Update of this policy

9. How to contact us


1. How we collect and use your personal data

Personal data refers to any data that can be used alone or together with other data to identify natural persons. When you use our website, products or services, or interact with us by, for example, creating a betweeneastwest account or contacting us for support, you directly provide us with such data. We can also obtain data by recording the way you interact with our website, product or service. For example, the websites you visit or the products and services you use. We also collect the information you provide to us and the content of the messages you send to us, such as inquiries you provide or questions or information for customer service support.


Before using betweeneastwest's products or services, you may need to provide personal data. In some cases, you can choose not to disclose your personal data to betweeneastwest. However, not providing certain data to betweeneastwest may mean that we are unable to provide you with certain products or services, nor can we respond to your questions.


We may use your personal data for the following purposes:

(1)Create an account:Complete your transaction or service request, including fulfilling orders; deliver, activate or verify products or services; participate in on-site or virtual events; meet your request for changes or provide you with required information (such as marketing materials for products and services); And provide technical support.

(2)Contact you with your consent; send you information about products and services that may be of interest to you; invite you to participate in betweeneastwest activities (including promotional activities), market surveys or satisfaction surveys; or send you marketing information. If you do not want to receive these types of information, you can opt out at any time.

(3)Send you important notices, such as the installation and update of operating systems or applications.

(4)Provide you with customized user experience and content.

(5)Qualify and manage suppliers and business partners, and communicate or cooperate with them.

(6)Improve our products and services through internal audits, data analysis and research.

(7)Analyze the efficiency of our business operations and evaluate market share.

(8)Troubleshoot when sending you an error report.

(9)Synchronize, share and store the data you upload or download and the data required for upload and download.

(10)To ensure the safety of our products, services and customers or users, implement and improve our loss prevention and anti-fraud plan.

(11)Comply with and enforce applicable legal requirements, industry standards and our policies.


Betweeneastwest may also collect and use non-personally identifiable information (Non-PII). Non-PII is information that cannot be used to identify a specific individual. For example, betweeneastwest will collect statistics, such as the number of visits to its website. We collect this data to understand how users use our website, products and services so that we can improve our services and better meet your needs. betweeneastwest may at its sole discretion collect, use, process, transfer or disclose non-PII for other purposes.


We will work hard to isolate your personal data from non-PII and ensure that the two types of data are used separately. If personal data is used in combination with non-PII, it will still be treated as personal data during processing.


Betweeneastwest will process your personal data on an appropriate legal basis in accordance with the requirements of applicable laws, including:

(1)To process your personal data in order to fulfill the contract when responding to a transaction or service request;

(2)Processing your personal data with your consent;

(3)When we use your personal data to contact you, conduct marketing or market research, improve our products and services, execute and improve our loss prevention and anti-fraud plan, and other purposes, we will process based on the legitimate interests of betweeneastwest or a third party. Legitimate rights include enabling us to more effectively manage and operate our business and provide our products and services; protect the safety of our business, systems, products, services and customers; internal management; compliance with internal policies and procedures; and this policy Other legitimate rights and interests mentioned in;

(4)Process your personal data as needed to comply with and fulfill legal obligations.


2. Web beacons and pixel tags

We may also use other similar technologies on our website, such as web beacons and pixel tags. For example, when you receive an email from betweeneastwest, it may contain a click-through URL that links to the betweeneastwest webpage. If you click the link, betweeneastwest will track your visit to help us understand your preferences for products and services and improve our customer service. Web beacons are transparent graphic images embedded in websites or emails. We use pixel tags in emails to determine whether the email has been opened. If you do not wish to be tracked in this way, you can unsubscribe from the betweeneastwest mailing list at any time.

By using our website, you agree to the use of web beacons and pixel tags as described above.


3. How do we disclose personal data

When betweeneastwest authorized partners provide services, betweeneastwest will share your personal data with other partners in accordance with this policy. For example, when you make an online purchase from betweeneastwest, we must share your personal data with logistics providers to arrange shipments, or provide services by partners.

In order to comply with applicable laws or respond to effective legal procedures, betweeneastwest may also disclose your personal data to law enforcement agencies or other government agencies. If betweeneastwest is involved in a reorganization, merger, bankruptcy or liquidation lawsuit in a given jurisdiction, your personal data may be disclosed as a result of the transaction. betweeneastwest may also disclose your data when appropriate, for example, in order to enforce the terms and conditions, when we believe that it is necessary or appropriate to disclose information to prevent personal injury or economic loss, or when it is related to the investigation of suspicious or actual illegal activities, betweeneastwest may disclose your data.


4. How to access and control your personal data

You are responsible for ensuring that all personal data submitted to betweeneastwest is correct. betweeneastwest is committed to maintaining the accuracy and completeness of personal data and keeping the data up to date.

To the extent required by applicable law, you may

(1) Have the right to access certain personal data about you that we maintain,

(2) Ask us to update or correct the inaccuracies in the data,

(3) Object to or restrict our use of your personal data,

(4) request us to delete your personal data from our database. To exercise these rights, click here to provide feedback online. For safety reasons, your written request may be required. If we have reasonable grounds to believe that the request is fraudulent, unfeasible, or likely to endanger the privacy of others, we may reject the request.


If permitted by applicable law, you have the right to withdraw your consent at any time when betweeneastwest processes your personal data in accordance with your consent. However, the withdrawal will not affect the legality and validity of our processing of your personal data based on your consent before the withdrawal; it will not affect any data processing based on other reasons except for your consent.


5. How do we protect and retain your personal data

The security of your personal data is important to us. We use appropriate physical, management and technical measures to protect your personal data from unauthorized access, disclosure, use, modification, damage or loss. For example, we use encryption technology to protect the confidentiality of data, use protection mechanisms to prevent attacks, and use access control mechanisms to allow only authorized access to your personal data. We also provide employees with training on security and privacy protection to raise their awareness of personal data protection. betweeneastwest is committed to protecting your personal data; however, please note that there is no perfect security measure.

We will retain your personal information for no longer than the time required for the purpose described in this policy, unless the law requires or allows to extend the retention period in other ways. Data storage time may vary with programs, products and services. The standards used by betweeneastwest to determine the retention period are as follows: the time required to retain personal data to achieve business purposes (including the provision of products and services); maintain corresponding transaction and business records; control and improve the performance and quality of products and services; ensure the system , The security of products and services; handle possible user inquiries or complaints and find problems; whether users agree to extend the retention period; and whether laws, contracts, and other equivalence have special requirements for data retention; etc. As long as your account is necessary to provide services, we will maintain your registration information. You can choose to log out of your account. After you cancel your account, if special legal requirements do not provide otherwise, we will stop providing products and services to you through your account, and delete your relevant personal data.


6. How do we process children's personal data

Our website, products and services are mainly aimed at adults. Without the consent of their parents or guardians, children are not allowed to create a betweeneastwest account. If we collect children’s personal data with prior parental consent, we will only use or disclose the data when permitted by law, with the explicit consent of the child’s parent or guardian, or when necessary to protect the child. If we accidentally collect a child's personal data without the prior consent of the child's parents, we will try to delete this data as soon as possible.


7. Third-party providers and their services

In order to ensure a good user experience, you may receive content or web links from third parties other than betweeneastwest and its partners ("third parties"). betweeneastwest has no right to control such third parties, but you can choose whether to use links, view content and/or access products or services provided by third parties.

betweeneastwest cannot control the privacy practices and data protection policies of third parties that are not subject to this policy. When you submit personal information to such third parties, please read and refer to the privacy protection policies of the third parties.


8. Update of this policy

betweeneastwest reserves the right to update or change this policy at any time. If there are any changes, we will post the latest privacy policy on this page. If a major change is made to the privacy policy, we may notify you through different channels, for example, posting a notice on our website or sending you a notice directly.


9. How to contact us

If you have any complaints or questions about privacy and want to contact the data protection officer of betweeneastwest, please send eamil to


If betweeneastwest processes your personal data in accordance with this privacy policy, it will respond to your request, contact you to provide you with products or services, and the entity betweeneastwest that has signed or will sign a contract with you is its controller.